The Muslim woman millennial cuts a robust graphic in Malaysia today. Richer, extra educated and better traveled than previously prior to, These are redefining their roles at operate, in Modern society and at your house. The ideal accessory for this newfound status? Luxury hijabs.

The times of associating hijabs with rural backwardness are over. Facelifted into the 21st century, the hijab (“tudung” in Malay) has become a image of cosmopolitan female Muslim results, With all the jacked-up price tags to point out for it. Uber-luxe ranges can Price among RM1000 ($245 USD) for a straightforward silk piece to some whopping RM33,000 ($eight,000 USD) for one embroidered with Swarovski crystals.

“If they are able to invest thousands [of ringgit] with a handbag, why not hijabs?” Nurzihan Hassim, a senior lecturer in media and communication at Taylor's University who scientific studies hijab prominence in regional media, explained to VICE.

Predictably, companies are keen to satisfy the calls for of the new bourgeoisie area of interest. From 14-calendar year-previous schoolgirls to couture properties, everyone desires a slice on the beneficial “Muslimah” garments market. Jovian Mandagie, the go-to designer for Malaysia’s VVIPs, debuted HIJABS his Jovian Hijab assortment in 2013 just after noticing the spiked demand for them.