The Muslim feminine millennial cuts a robust image in Malaysia right now. Richer, far more educated and superior traveled than in the past in advance of, They're redefining their roles at perform, in Modern society and in your own home. The perfect accessory for this newfound position? Luxury hijabs.
The times of associating hijabs with rural backwardness are in excess of. Facelifted into your twenty first century, the hijab (“tudung” in Malay) is now a symbol of cosmopolitan female Muslim results, with the jacked-up value tags to point out for it. Uber-luxe ranges can Expense in between RM1000 ($245 USD) for an easy silk piece to your whopping RM33,000 ($8,000 USD) for one particular embroidered with Swarovski crystals.
“If they are able to spend hundreds [of ringgit] on the handbag, Why don't you hijabs?” Nurzihan Hassim, a senior lecturer in media and interaction at Taylor's University who experiments hijab prominence in regional media, explained to VICE.
Predictably, businesses are eager to meet the needs of this new bourgeoisie niche. From fourteen-calendar year-outdated schoolgirls to couture properties, Absolutely everyone desires a slice with the rewarding “Muslimah” garments industry. Jovian Mandagie, the go-to designer for Malaysia’s VVIPs, HIJABS debuted his Jovian Hijab collection in 2013 following noticing the spiked desire for them.